Give It Up for the Left Brainers

Can I get a whoop whoop for my pal Erin who redesigned my entire web site for me? Just because she CAN and is GOOD and ENJOYS it?

I'm sure I would enjoy it too, if I had the faintest idea how to use PhotoShop. Or pick a matching color palette. Or, you know, just have a creative vision of any sort.

Okay, I'm not THAT bad. And, I have learned over the years to appreciate that "creativity" in my field (communications) means more than just the visual side of the work. For instance, I can creatively manipulate a too-short-to-complete-the-project timeline into something workable. I can creatively figure out how to tap the right people, at the right times, at the right order, to get the job done. I can turn not much meaty content, into a snazzy newsletter or intranet article.

I can even IDENTIFY good creative when I see it, or know how to edit something bad into good. (I know, probably your worst nightmare right? A non-creative who "likes to edit.")

But editing is just SO different than looking at a blank page and having that vision, and also the courage, to pick up the pen, mouse or what have you to make something happen, out of nothing.

I've gotten to work with some really creative people in the last year ... people at work that just, can see, what they want something to be like. And I've got Erin and some other friends that have their own businesses based graphic design - web, print, clothing and gifts. (Small plug: see bottom right nav for some of said ladies' really awesome web stores.)

And I gotta admit, I'm a little jealous.

Because you can learn to write, you can learn to project manage, you can learn to pitch and proofread and prepare budgets. But you can't learn to be a left brainer.

(CAN you, Mr. President?)

And we love ya for it!